Doing our part: Sustainability

August 18, 2020



Some of you might feel weary about this concept, but it’s ok, we are creatures of habit and just fear the unknown at times.

A simple definition of sustainability is;

Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of sustainability is composed of three pillars: economic, environmental, and social—also known informally as profits, planet, and people.

Source: Investopedia

In a nutshell if we want to protect our planet, we need to be mindful of how much waste we create. Think about all the clothes we buy and then throw away that could potentially end up in landfill.

Here are some Ideas on how we can all do our part;


  • Every time you buy something, think about how many times you will actually wear it and do you really need it.


  • Try to avoid buying a one-off statement piece, consider hiring a wow dress for that special occasion instead.


  • Pick pieces that can be styled in a variety of ways instead of one item that won’t stand the test of time. Think about a timeless classic co-ord set or a suit which you can wear as a set or separately.


Credit: Unsplash


  • Get to know some sustainable brands that are within your budget, not all sustainable clothing is expensive. Highstreet brands like H&M and Marks & Spencer are all trying to do their part. The main thing is that wherever you shop, the company is being transparent with their information on their sustainability processes.



  • Consider vintage clothing, there is no energy needed to produce it, as some items have been reworked from handpicked, recycled clothing. Check out beyond retro vintage clothing, edit second hand and Vestiaire collective.


  • Only buy items that you know will take you through all the seasons. If you live in London, there is no point spending a fortune on a summer wardrobe. Just spend a smaller amount on a few summer items that can also double up as holiday pieces and spend the majority on classic timeless pieces like jeans, dresses, cardigans, and jackets. This will give your wardrobe some sustainable gold stars too.


  • Donate your unwanted clothes. You are not only helping a good cause but someone else buying your clothes, makes them more sustainable in return. Your wardrobe now has more space in it too, which means you can see what you actually wear and what is missing too.


  • Remember your tailor is your best friend so If you don’t have one, get one. We are all unique so rather than throwing out a pair of jeans because they don’t fit well (and adding to landfill) take them to your tailor and get them altered to fit you better.

Credit: Unsplash


  • Learn how to repair your clothes. During lockdown I went through my wardrobe and found some items that needed repairs. It doesn’t take long, and it saves you having to buy something new. Most importantly take care of your clothes and they will keep caring for you.


  • Save up, invest, and buy less. Sometimes you will spend more on sustainable pieces but think about the cost per wear of the item if you wear it regularly. It makes financial sense as you have it for longer.


So there you have it, keep being sustainably conscious. It doesn’t matter how small your effort is, we can all do our part.






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